Cornershop, Brimful Of Asha (Norman Cook Remix) (1998)

CornershopBrimful

Artist: Cornershop
Title: Brimful Of Asha (Norman Cook Remix)
Description: single; track The Greatest Hits – Why Try Harder (Fatboy Slim)
Label: Wiiija; Big Beat
Release date: 1998
First heard: 1998

Everybody needs a bosom for a pillow

How many number one records have made The 143? I reckon around a dozen, with the same number again for tracks that appear on number one albums. This is not necessarily because my tastes don’t often merge with the tastes of the nation. There are plenty of chart-topping groups and singers in my list, but in only selecting one song for any given artist, my final choice might not be their biggest hit. For instance, my chosen Elvis song is Suspicious Minds, which only reached number two in the UK. (It was number one in the US and Canada.) Similarly with those multi-chart-topping beat groups the Beatles and the Stones: neither Blackbird nor Wild Horses reached the top and had to stop. (Blackbird was not a single, and Wild Horses, a US-only single, reached 28 there.) All of which brings me to the rare thrill of agreeing with the British record-buying public and ending up on the same page. This happened in February 1998 when a peppy new remix of Brimful Of Asha beat all comers.

I was lucky enough to see Cornershop play before they were music-press darlings. I’d been sent by the NME to review the Rockingbirds at a club in Leeds in 1992 and Cornershop were the support. They were good and I met them afterwards. My main impression of them was that they seemed shy and polite. I don’t recall being that shocked that two members of an indie band were Asian, or that the Singh brothers used their ethnicity as both sonic turbine and sentient gimmick. It sometimes felt as if their adoption of Asian signifiers was partly done to bait an Anglocentric music press (or perhaps just Morrissey at the time); it was certainly deployed as an ironic weapon. You may recall the “curry-coloured vinyl” release of their first EP (which I still own), the Punjabi version of Norwegian Wood, more than one use of the thankfully now-moribund term of abuse “wog”, and of course, there’s their name. They are a fiendishly clever band, always one step ahead and one step to the side.

The smash hit version of Brimful Of Asha is 90% Cornershop’s achievement, and 10% Norman Cook’s. (I’m sure Norman would humbly accept this share, and I expect Cornershop thanked him kindly for unleashing its beast within.) Their original 1997 iteration of what would be their defining song – a langorous paean whose only signs of danger are a tambourine and a teasing string sample on the playout – reached number 60 in the national charts. Once Cook had got his hands on it, spotting its potential for immortality and universality, it roared back into national consciousness and topped the poppermost: a victory for “our” music over “their” music in those still-entrenched times before file-sharing and giveaway NMEs, and a red-letter day for the independent sector and in particular the Rough Trade-birthed Wiiija.

It was already a uniquely warm, personal and witty evocation of growing up against a rarefied backdrop of Hindi playback singers epitomised by Asha Bhosle (ennobled in the lyric as “sadi rani” or “our queen”), set to a lazily summery indie riff ideal for its original August release and appealingly sung by Singh; Cook simply sped it up, spiced it up, changed the key (or so I’m told by musicologists) and added a bigger beat, the kind that had only just been defined as “Big Beat” and twinned with Brighton. Like the Bollywood tunes that feed into the heritage singalong feel, it’s a tune for dancing. The beachfront remixer spotted that and splashed it up in massive letters.

There’s dancin’ behind the movie scenes

It informs as it entertains, listing Bhosle’s contemporaries Mohammad Rafi and
Lata Mangeshkar and going on to namecheck All India Radio, Trojan Records, Marc Bolan and French singer Jacques Dutronc. It’s a song about singers; it’s music about music; it’s a lyric about lyricists. It says, “Come on in, the water’s lovely.” Brimful of Asha is a celebration of itself, if you like. Even if you’re not on Cornershop’s actual wavelength, you get the gist. They care about RPMs. They acknowledge the power of radio. They love 45s. And so do you. After all, you’re holding theirs. And everybody, regardless of backdrop, ethnicity or accident of geography, needs a bosom for a pillow.

Cornershop continue to produce the goods on their own fluid terms (Tjinder and Ben Ayres survive from the founding squad), albeit away from the treacherous eddies of the UK chart. Their subsequent singles have been no less catchy and colourful, and who cares if Asha was a commercial fluke? It got higher than Strawberry Fields and Vienna. I reviewed their sixth album Judy Sucks A Lemon For Breakfast in Word in 2009, and wrote that they “continue to forge a singleminded path between English pop kitsch and Asian birthright”, noting the use of “supplementary tambura and sitar,” and a preoccupation with “a surreal form of pacifism.”  I also stated that “a soulfulness roots Tjinder Singh’s elusively quirky lyrics in sincerity.” Hold that thought.

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