Artist: Sleaford Mods
Title: Face to Faces
Description: track, Key Markets
Label: Harbinger Sound
Release date: 2015
First heard: 2015
Get me: I hosted a premiere at Cineworld in Birmingham for the big-screen, red-carpet premiere of the first episode in the second series of BBC Two’s Peaky Blinders. In my ice-breaking introduction, I played self-effacingly to the predominantly Brummie audience by revealing that I was born and raised in the East Midlands, “the second sexiest half of the Midlands.” I was joking, of course.
You run a crap club in Brum, you lose
In truth, the hoary heritage of the Midlands is as long as your arm; Birmingham (cradle of heavy metal), Stourbridge (grebo), Wolverhampton (Morrissey’s first solo gig), Coventry (2-Tone) and Stoke (Robbie Williams) have the West sewn up, while the East provides back-up through my own hometown Northampton (Bauhaus) and nearby Leicester (Mark Morrison, Family, Showaddywaddy, Cornershop, Kasabian). The once-impenetrably chewy accent heard around Nottinghamshire, Derbyshire and Lincolnshire has been belatedly enshrined in popular culture through the dialectic patchwork of This is England. But the East needs a mascot. Two, ideally.
Face to faces, alive
Sleaford Mods, named after the Lincolnshire town near Grantham, where Margaret Thatcher began her long walk to Finchley, are a siren call, a last exit, a final comedown and a stab in the dark all in one, or two. The duo, who’ve been around the bloc at least twice if not thrice (they are both in their late-to-mid-40s at time of going to press), semantic street preacher Jason Williamson, born in Grantham, and DJ, tunesmith and wiggler Andrew Fearn, born in Staffs but raised in rural Lincs, carry the weight of town and country on their shoulders, and it resonates in both their flat vowels and their stripped-back style. It is written that the pair have known each other since 2009, working together since the fifth Sleaford Mods album Wank (and thus, in a sense, the first). They are defined by their own failure – if failure to find an audience can really be called a failure – but creating your own sound is not always an overnight eureka. (Many great bands have as much failure below the line as success above it – Pulp a good example – and not all arrive fully-formed – Elbow a case in point. Because life’s not like The X-Factor.)
Nick Clegg wants another chance – really?
This daylight robbery is now so fucking hateful
It’s accepted by the vast majority
I first heard them when most people outside of the toilet circuit did, through those subversive underground outlets 6 Music, BBC’s Glastonbury coverage and Later … with Jools Holland (“We don’t want radio play, we’re not fucking Cannon and Ball,” Williamson barks on In Quiet Streets). The singer, with his face like Michael Fassbender’s portrait in the attic, happily admitted in one interview that he was turned on to the post-punk Mod revival by seeing The Jam on The Old Grey Whistle Test in 1978, so what goes around. Like the Woking Mods, Williamson, Fearn, a laptop and two crates arrived on television fully-baked, wound up and ready to play. With their self-described “coarse English music”, they were fast, furious and funny, not above calling you a “silly Billy”. At that stage I’d come to terms with the notion that Arctic Monkeys would be the last new band I would fall in love with from nought to obsessed with their chronicles of rubbish modern life. Seeing Sleaford Mods, I knew I was wrong.
It’s wise to assume that Williamson and Fearn hate whatever you love, especially if you love Blur. They might even hate Sleaford Mods, I don’t know, but they hate the way this country is sliding down the flue even more. They are old enough to know better. You could fill the vacuum inside Ed Sheeran with a hundredth of Sleaford Mods’ conviction and eloquence. But they do not operate on a level playing field, as much as Ed acts like a troubadour. While Ed has nothing to say, Sleaford Mods are biologically and ideologically incapable of saying nothing:
Is it right to analyze in a general sense the capital machine
Its workings and what they mean?
Passive articles on political debate
Its implications are fucking meaningless, mate
It goes without saying that Williamson transforms “fucking” into “fooking” and, later, “I’ll come out to you” to “Arl cum aht too yer”, and “You cunt” to “Yer coont.”
New build, new bricks
New methods, old tricks
Why have I chosen Face to Faces as the definitive selection from their definitive album Key Markets? Because it does not deviate. With a fixed drumbeat, a perpetual Marxist bassline and a repeated mantra (“Face to faces”), its three-and-a-half minutes move from National Insurance to new-builds via Boris on a bike, your wife and shit you need to be pissed up to smoke, and its sinews and blood vessels strain to contain its message. Some of the best pop music bursts at the seams of production, and long may it; the jungle concrète of Sleaford Mods is defined by its parameters; Dogma 2015. What you hear is what you get. Other tracks on other albums do the same (BHS, Tiswas, No One’s Bothered, Rupert Trousers), but until Britain is fixed, even a Top 11 chart placing and increased volume in key markets won’t put out the fire. The names are changed to protest the ignorant but the punchline remains the same.
In dragging their concerns back to the original pirate material of English folk music and voicing them in their own voice, Sleaford Mods find a new vanishing point where a pre-industrial past meets a post-industrial future.