10cc, I’m Not In Love (1975)

Artist: 10cc
Title: I’m Not In Love
Description: single; album track, The Original Soundtrack
Label: Mercury
Release date: 1975
First heard: 1975

10cc are one of those bands who soundtracked my youth without me really ever acknowledging them or knowingly parting with pocket money for any of their hit singles or parent albums. I guess this is partly because my first spurt in singles buying occurred towards the end of that decade, by which time it was “punk” or nothing. (We’d previously requested certain seven-inches “for the house”, which we kids thought of as “ours” and were wire-racked alongside Mum and Dad’s, under the wooden unit beneath the “music centre”. 10cc were not among these. (I remember In Dulci Jubilo by Mike Oldfield – backed by On Horseback – from around the mid-70s; also Under The Moon Of Love by Showaddywaddy; The First Cut Is The Deepest by Rod Stewart, which was nominally Mum’s; also Lay Your Love by Racey, which proves how unselfconscious I was in 1978 before punk stole my soul.)

Nevertheless, I’m Not In Love is a key song of the mid-decade, and one with a personal fascination for me that I’ll get to. A number one hit – the band’s second, after Rubber Bullets in 1971 – and ubiquitous on the airwaves at the time (we had Radio 1 on as a default in the house), it is only in retrospect that I appreciate what a technical triumph it was, pushing back the boundaries of studio technique as much as their heroes the Beatles had done. In adult life, I have come to respect Gouldman, Stewart, Godley and Creme as the witty and intelligent hitmakers they were, and a Best Of 10cc is, I find, an absolute essential. I don’t know their albums at all, not even The Original Soundtrack, which contains I’m Not In Love, by all accounts the song that clinched their $1 million contract with Mercury.

I now know – thanks to the constant repackaging of the pop and rock past by BBC4 – that its haunting choral effect was achieved in 1974 at the band’s own Strawberry Studios with each layer of voice recorded separately (all four band members are involved), until they had 256. Although the effect can now be reproduced at the click of a mouse – I can probably do it on this laptop – the sheer depth and richness of the choir is unique. This and a heartbeat of a drum line form the bed, upon which an unintrusive keyboard is added, and then that halting, delicate vocal from … is it Eric Stewart or Graham Gouldman? I know the whispered interlude was supplied by a receptionist at the studio, and it’s this passage (“Be quiet, big boys don’t cry”) that seals it forever into my heart.

Here’s why. As anyone who’s read Where Did It All Go Right? will know, I experienced an existential epiphany in 1975 when, aged 10, I saw The Poseidon Adventure at the cinema and looked mortality in the face for the first time. The mother of all disaster movies – my first – haunted me, and has remained a perpetual favourite. Somehow, in my mind, it and I’m Not In Love are intertwined. I saw the film at the very end of May, and the song was at number one a week later. A raw, full-blooded display of emotion in any case, it meant more to me as I imagined the female voice to be that of Shelley Winters’ character Belle Rosen, perhaps reassuring Eric Shea’s Robin at a moment of grisly, mortal, smudge-faced tension in the bowels of the SS Poseidon. I can almost see her, in the film, shushing him by touching his boyish lips, like a reassuring mom. It’s oddly disappointing that she doesn’t actually say, “Be quite, big boys don’t cry” in the film.

I love the way a song can become imprinted on a time and a place for all time. I am in love with this for all of the technical and musical reasons stated, but it goes that extra Proustian mile thanks to a random series of events and that’s the alchemy of cheap, potent pop music.